How to improvise on your page ranking
Ganapathy Kamath | 15 Nov, 2017
It's been long, we tried something new, so you have a question which even I have, and off lately we have started playing on the SEO, learning a few tricks and implementing.
So here is the question which I have seen mostly we ask and mostly people search especially the beginners like me.
So before i begin with what i have learnt, let’s understand what page ranking
So let’s not wait and start what all you need to do. This is again purely based on what i did to climb the ladder over the years, there may be something else that may exist but that’s something you need to check.
1. Content is the king.
Update it regularly. Yes, you will have to update your contents with minor changes frequently, this helps. When you regularly update your contents its taken to be the best indicators of a site’s relevancy, so be sure to keep it fresh.
2. Publish relevant and good content.
Again quality of content you put on the page is also very important factor. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Think twice again while you write contents, don't copy use your own content.
Think about a keyword that best suits your page for eg: "Website developer in Mumbai, India" will go for Mahalasa. Now repeat this several times in your content, this would create a keyword cloud and help you gain popularity. Never forget to use maximum bold etc. Also remember don’t over do this, and become a spammer.
Metatags are the important factors of good SEO. You can use a tool like this to generate your metadata in case if you are new here else you can happily build what you want. Metadata is also a very important factor this tags are usually placed between the <head> and <body> tag.
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."
lots of links
You should have a site wth lots of links, but hey wait one page shouldn't be having more than 100links. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Always describe your visual and videos, so that search engine knows what the picture is for. Alternative text description helps the search engine to throw the right things when a user does the search.
This are a few of the tricks that i learnt i would try to keep posting a few more in coming times. But hey don't forget let me know if you really liked this, so that i can post more.